This article is part of a 12-week course designed for entrepreneurs who are about to go through a product launch. The course goes through creating a content and social media strategy aimed at predicting and increasing product launch success. If you haven’t already, we recommend starting from the first week and advancing forwards.
The launch is here. We’ve done our research, we’ve done our work, and we’ve been able to create amazing content that benefits not only our business, but the industry as well. But great content strategies don’t end once you launch the product. In order to be true disruptors in the industry, in order to drive new leads to your products, in order to have people continuously talk about you, you need to keep creating amazing content that is loaded with benefits.
The time during a product launch is extremely busy, but thankfully we don’t need to change up too many things to continue to have an amazing online presence. In fact, most of our social media presence should be focused around news, support, and questions. People often reach out on places like Twitter during launches to discuss the product, whether it’s questions, comments, or concerns.
Be Like Taco Bell
If you want to learn how to have a thriving social presence as a company, then all you need to do is research what Taco Bell does. Their social presence is fun, creative, and extremely interactive with their customers. Largely due to the way they interact with customers, Taco Bell has turned into an online meme. And while I am the furthest away from being a fan of their food, I am a huge fan of the way they conduct themselves online. Instead of acting like a Fortune 500 company, they act like they’re your friend, because you can actually talk to them. This is absolutely amazing, and everyone can learn a thing or two from them. Seriously.
While you don’t have to be as extreme as Taco Bell, you should copy a few of the things they do. First off, you SHOULD interact with your customers and prospects. People have questions, and they might not directly reference your account. Take the time to search out your hashtag and see what people are saying. If someone has a concern that can quickly be answered, take the 15 seconds to answer it. You’ll be surprised what those 15 seconds can do for the perception of your company.
As with everything in life, there should be an equilibrium. While you’re going to be helping people out, your social accounts shouldn’t turn into support desks. Lots of things can happen during a launch, and make sure to keep those accounts updated as to what is going on in your business and your launch. Requote people who have good things to say about your product (This goes for video reviews as well), and keep the conversation flowing. Don’t be afraid to send people to your website either to learn more.
Site content does not need to change. If you’ve been posting two articles a week for the past few months, then keep posting two articles a week. If your team doesn’t have the time to write for your website’s blog or news section, then outsource those articles to high quality copywriters, or find people in your industry who are looking to write guest posts. Guest articles are a great way to get high quality content for free, just reciprocate a link back to their website or profile.
You’ve done most of the hard work. At this point, our main objective is to keep the conversation going, and to continue gaining new prospects for our business.
Just like launching a product, a highly effective content strategy is no walk in the park. There are a lot of variables that need to be considered and additional steps that need to be taken when crafting a content strategy. Time restraints for you and your team can make it difficult to craft a solid content strategy, which can impair the results of any product launch.
Our team specializes in creating high quality content and copywriting that will turbocharge results. This is beneficial for you and your business in two ways… First, you are letting your team do what they do best, which is building products that change the world… Second, you’re letting people who have done copywriting for years upon years sell your prospects and convert them into loyal, paying customers.
Let’s get on the phone and talk about creating your marketing and content strategy. Fill out the form below to get a free consultation. Those 45 minutes have the ability to completely change the course of your business and how the world perceives it.
Here’s to powerful marketing that sells,